How to Choose Fresh Shrimp & Fish — Every Time

Choosing fresh shrimp

• Clear, glossy shells with the head firmly attached, not loose
• Firm flesh that springs back when pressed, not soft or mushy
• No ammonia or sharp smell only a mild sea scent
• Heads not blackened (blackening at the head means it's past its best)

Choosing fresh fish

• Clear, bulging eyes (not cloudy or sunken) · bright-red gills, not pale or dark
• Firm flesh that springs back, glossy skin, tightly attached scales
• A mild sea smell no strong fishy or sour odour

Storage

• Using today: chill at 04°C, covered with ice
• Keeping longer: rinse, pat dry, portion and freeze at -18°C
• Thaw in the fridge (not at room temperature) to keep it fresh and safe

Why freshness matters

Fresh seafood is naturally sweet, bouncy and not fishy and always cooks up tastier. Choosing well and storing correctly reduces waste and gets you more value.

Fresh Market Online selects fresh shrimp and fish daily, cold-chain controlled and delivered fast. Order today.